OTA的末日?繼萬(wàn)豪希爾頓之后 洲際將削減傭金至7% - 酒店資訊-輝視資訊_旅游及大住宿業(yè)專(zhuān)業(yè)媒體 - 輝視-旅游及大住宿業(yè)門(mén)戶(hù)
新聞來(lái)源：宏輝智通 發(fā)布日期：2018-07-06 瀏覽次數(shù)：3200OTA的日子可能越來(lái)越難過(guò)了，說(shuō)好的不跟風(fēng)呢？
繼萬(wàn)豪和希爾頓之后，洲際酒店集團(tuán)（IHG）也要減傭金了。
自2019年1月1日起，美國(guó)和加拿大地區(qū)的團(tuán)體及會(huì)議中介傭金將由原來(lái)的10％減少至7％，行業(yè)人士稱(chēng)洲際酒店集團(tuán)這一舉措將影響集團(tuán)在美國(guó)和加拿大的酒店預(yù)定業(yè)務(wù)。
參與的品牌包括洲際酒店、金普頓酒店及餐廳，假日酒店及皇冠假日酒店。
與萬(wàn)豪和希爾頓的舉措相呼應(yīng)，洲際酒店集團(tuán)表示，削減成本的措施將有利于公司提升客戶(hù)體驗(yàn)。
“這一舉措使我們能夠平衡客戶(hù)和業(yè)主的需求，將節(jié)省的資金重新投資和改進(jìn)有利于客人體驗(yàn)的項(xiàng)目。”洲際酒店集團(tuán)全球銷(xiāo)售高級(jí)副總裁Derek DeCross在聲明中表示。
“了解集團(tuán)和會(huì)議行業(yè)的復(fù)雜性以及客戶(hù)預(yù)訂業(yè)務(wù)的性質(zhì)，是我們銷(xiāo)售戰(zhàn)略的組成部分，也是我們所從事業(yè)務(wù)的基礎(chǔ)。作為其中的一部合作分，洲際酒店集團(tuán)已經(jīng)評(píng)估了集團(tuán)的預(yù)訂傭金結(jié)構(gòu)，并將改變旅游合作伙伴的傭金結(jié)構(gòu)。”DeCross在給旅行合作伙伴的一封信中補(bǔ)充道。
Meeting Planners Unite是一家新成立的協(xié)會(huì)，旨在對(duì)抗萬(wàn)豪的削減計(jì)劃，創(chuàng)始人兼執(zhí)行董事David Bruce表示，洲際此舉是純粹的利潤(rùn)搶奪。“越來(lái)越難以理解這些連鎖酒店集團(tuán)削減傭金的邏輯，這些集團(tuán)剝削那些為他們帶來(lái)60％業(yè)務(wù)的人的利益，以此來(lái)增加他們的利潤(rùn)。”Bruce希望洲際的特許經(jīng)營(yíng)業(yè)主可以選擇不削減傭金，他們有這個(gè)特權(quán)。
萬(wàn)豪國(guó)際是第一個(gè)削減第三方集團(tuán)和會(huì)議策劃者傭金的酒店集團(tuán)，新的費(fèi)率于3月底生效，希爾頓的削減傭金于2018年10月1日起生效。
酒店在削減傭金的同時(shí)可能無(wú)意中低估了OTA的價(jià)值， Dream Hotel Group決定反其道而行，為合格團(tuán)體和會(huì)議提供12％的傭金，直至2018年底。
附洲際酒店集團(tuán)全球銷(xiāo)售高級(jí)副總裁Derek DeCross于5月8日發(fā)給旅行合作伙伴的一封信：
Dear Valued Travel Partner:
I wanted to personally touch base with you in advance of some changes that IHG is making.
Ensuring that we deliver the right sales tools, programs and best-in-class experiences for our customers is always top of mind as we also continue to assess how we can best amplify our approach.
Understanding the complexities of the Groups & Meetings industry and the nature of the business being booked by our customers is an integral part of our sales strategy and foundational to what we do.
As part of this, IHG has assessed its group booking commission structure and will be changing the group travel partner commission structure as follows:
Effective January 1, 2019, IHG’s Company-Managed hotels will reduce commissions paid to group travel partners from 10% to 7% for all Groups & Meetings business sourced to IHG hotels in the U.S. and Canada. For franchise hotels, IHG encourages them to follow the same.
Contracts that IHG executes with group travel partners on or after January 1, 2019, will reference the 7% commission.
Contracts signed prior to January 1, 2019, will still honor a 10% commission.
Commissions for IHG hotels outside the U.S. and Canada will remain unchanged.
At IHG, we are focused on putting our customers’ needs at the heart of our near and long-term strategy in order to drive an optimal experience throughout the entire travel journey.
Whether that journey includes a corporate customer attending an incentive event, or a parent booking his or her son’s soccer team, we’re always thinking with them in mind.
And to achieve this, we’re investing. This investment isn’t 10 years away for IHG.
We’re delivering on our commitment now and within the next few years with key milestones on our long-term journey to meet our customers’ needs right where they are.
As a valued partner of IHG, I wanted to share this information with you as we will continue to explore opportunities to drive mutual value between our organizations, focused on delivering the best experience for our mutual customers. As always, thank you for your partnership.
Warm regards,
Derek DeCross
Senior Vice President, Global Sales